"Parents located in North London is looking for an exceptional and qualified instructor to guide their youngest child on his initial journey to becoming an English gentleman."
Looking at this listing, you might easily overlook the term "beginning" as just a turn of phrase.
But, it might be the most significant element of this unusual job advert, as it seeks to find a mentor for a one-year-old.
Hundreds of responses have since been sent in since the unidentified family published their search for the highly paid tutor, who must be "a uniquely qualified person".
In recent few weeks, the post has received attention across the press, with numerous asking why?
Forward-Thinking Method
A tutoring expert, CEO and founder of an education consultancy, which is supporting the family in their search, said that notwithstanding early scepticism, he found the plan "visionary", and "advanced".
When he met the family, he mentioned they appreciated the atypical character of their requirement, and how early in age their son is.
However, they clarified that they "didn't want to wait any longer" to get a tutor, as they had waited until their elder sibling was five, and by that point "cultural influence had already taken hold".
What precisely did the family refer to by "cultural leaning"?
It's "comprehensive", the expert responded. "The manner you eat, the way you speak".
He stated the elder child had absorbed "very nuanced, unspoken signals" from the family, and had taken on their cultural habits. The family explained to Adam they wished to avoid history to recur with their new baby.
The plan: To hire a English tutor, who needs to speak with standard English accent, to influence the baby from the very start.
Natural Absorption
"A lot of the education at the beginning here is rather absorbed naturally," explained Adam.
It's via this subtle influence that the family are aiming the child will pick up the UK customs they wish to cultivate.
The consultant explained the tutor had to be an individual who attended "the right kinds of schools – similar types of schools as the family aspire to send their son to".
"The educator simply needs to be the right kind of person, they'll be performing things they don't even know they're doing, simply by nature," he said.
Cost Not Relevant
The family explained to him the chosen tutor should ideally also have knowledge of or passion in horse riding, alpine skiing, creative fields and musical activities so as to influence the child in a diverse set of hobbies.
More than that though, he explained the family desired the tutor to enrol the child on a selection of lessons so the child would be "pony-riding and learning an tool by the time they are about three years old".
In the family's perspective, helping their son develop into a "UK sophisticate" will lead to achievement and create opportunities.
"Considering the advantages and disadvantages of that, because it's certainly a status symbol," he notes.
But, notwithstanding all this instruction in "Britishness", would the child adopt what is termed cultural influence from the international family he resides with regardless?
"Yes", answered the CEO. "The family understand this could fail, but they've just taken the attitude of, 'we should try and we'll proceed as quickly as we can', because the price of it is irrelevant," he stated.
Idealistic and Unrealistic
There are some in the education sector who have similar reservations.
An education leader, chief executive of Blue Education, who also offer personal educators, stated that "the development of embracing two identities, or in fact, discovering oneself, is something that must be experienced personally, not designed."
Peter wrote that he had moved from China to the UK at the age of seven, and had been brought up knowing and living dual heritages. He continued to learn at a prestigious UK institution.
"The notion that a single person can act as a embodiment of Britishness, a person who can in some way transfer the qualities of a British gentleman to a 12-month-old child, strikes me as naive and impractical," he wrote.
"From my perspective, engaging a quintessentially UK tutor from early childhood will does not automatically achieve the result they hope for.
"I wasn't provided with that kind of mentor, and however I have been fortunate enough to experience several of the situations they desire for their son."
He added: "The reality is, self-identity cannot be dictated from the outside influences; it must be chosen, and it must come from within."
Buying Britishness
Of course, Britishness is something the CEO thinks can be educated – and marketed.
"I think the situation that the international society regards us in this light is something that we should be cherishing|valuing|appreciating
